38 million bucks, 50 million yard signs, 9 points behind

And here comes the Zodiac Killer to finish him off.

Cruz challenges O’Rourke to let him debate him at CNN Town Hall in McAllen. Says O’Rourke is hiding. But “Beto doesn’t get to hide in the protective cocoon of the media,” Cruz says #TXSen #txlege ⁦@tedcruz⁩ ⁦@BetoORourke⁩ pic.twitter.com/FWj0LU3vlB

— Bob Garrett (@RobertTGarrett) October 12, 2018

"Every left-wing radical in the country wants to turn Texas blue — and they are sending their money to Comrade Beto," @TedCruz says. #txsen

— Patrick Svitek (@PatrickSvitek) October 12, 2018

At Houston rally, @TedCruz refers to @MichaelAvenatti, "who I think right now is the presumptive Democratic nominee in 2020"

— Patrick Svitek (@PatrickSvitek) October 12, 2018

As you may be reading and hearing from the chattering consultant class, Beto is going to have to start punching back.

Harold Cook, a Democratic strategist in Texas, said the reality at the moment is that "two candidates are defining Beto, and only one candidate is defining Cruz." He said O'Rourke is "going to have to present a compelling reason why voters should fire their incumbent."

"Against a candidate like Cruz, I don't think it's even that tough and it doesn't take that long," he said, pointing out that Cruz's hardline approach has rankled some Texans. "But it's time to do it."

Miller, the GOP consultant, agreed that "if you want to bring Ted Cruz back to Earth, you're going to have to go after him."

He said he didn't know if that tactic would ultimately succeed, given that time is starting to run short to make a real difference. But he made clear that if O'Rourke doesn't put his money into a "real aggressive, kind of mean campaign," then the "race is lost."

More from Cook, who's been grifting off Texas Democratic politics for so many years that he certainly understands what losing entails.  So he's credible here.

O’Rourke in campaign appearance after campaign appearance and in interview after interview since entering the race in March 2017 has said repeatedly “I’m not running against anyone” as a way of telling voters he prefers the high road.

But it also reinforces an image that Texas Democrats of the past two decades can’t seem to shake: They seem to prefer losing honorably to getting their hands soiled in a winning effort.

Ahem. 

Here's a little unsolicited advice that goes beyond what Richard Linklater and Antonio Arellano, et.al., have already been doing on your behalf, Beto.

-- Re-invite Cruz to the CNN townhall debate next Thursday before he bullies his way in.  Have some boxing gloves ready to put on; circle his podium in a shadowbox-punch routine.  Or challenge the pudgy Cuban to a 5k run after the debate.

"How about a guacamole eating contest for all the marbles, Ted?"

-- Educate this dumbshit Republican on the differences between communism, socialism, democratic socialism, and social democracy.  Remind Poop that you're a Blue Dog, which is why all the actual socialists in Texas aren't voting for you.  (I'm not a legitimate socialist myself; more of a social democrat, and for that matter, a lousy Democrat and kind of anti-social these days.  These labels are hard; it's no wonder Cruz and his home-schooled ilk can't get them correct.)

-- Raffy, like Trump, has a seriously bad addiction to hypocrisy and prevarication.  A quality oppo research effort should be able to produce  -- should already have produced -- reams of examples to throw in his face next Thursday.

Start there, Bob, and hurry up.  I hope somebody who reads this blog uses the 'email post' link at the bottom and sends this to the campaign.  Sort of like Kuff, they have chosen to completely ignore me over the course of the past year; can't imagine why.  Maybe it's time for a new strategery, fellas.  Who knows?  If you take my advice for once I might even be able to vote for ya.