NBC did not interrupt its broadcast of the Macy's Thanksgiving Day parade yesterday to bring viewers the news that an M&M balloon had crashed into a light pole, injuring two sisters.
In fact, when the time came in the tightly scripted three-hour program for the M&Ms' appearance, NBC weaved in tape of the balloon crossing the finish line at last year's parade - even as the damaged balloon itself was being dragged from the accident scene. At 11:47 a.m., as an 11-year-old girl and her 26-year-old sister were being treated for injuries, the parade's on-air announcers - Katie Couric, Matt Lauer and Al Roker - kept up their light-hearted repartee from Herald Square, where the parade ends. ...
Ten minutes later, the upbeat broadcast ended without mention of the accident in Times Square. CNN carried a flash about the accident at 11:51, while the parade telecast was still going on. NBC's cable news network, MSNBC, followed two minutes later. And WNBC, the New York affiliate, carried the news at 12:30 p.m. ...
When the balloon failed to arrive at Herald Square at the appointed time, she said, "we rolled with some previously recorded footage."
Does this make you curious about other times this kind of manipulation may have occurred?
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