Monday, August 23, 2010

Ad revealing Fox contributing $1MM to GOP to run ... on Fox

I so appreciate the use of the word 'torture' in this context.

Media Matters, which has raised the torturing of Fox News to a high art, has come up with a new one: The group is trying to run an ad touting News Corporation's widely-reported $1 million contribution to the Republican Governors Association -- on Fox, during Bill O'Reilly's show.

A Media Matters official sends over the ad, which you can watch below, and the spot coincides with a new front the group is opening against Fox: Media Matters and several other groups are about to call on the White House Correspondents Association to consider yanking Fox's front-row seat in the White House press room.

The idea behind the ad is that Fox News devoted little to no coverage at all to its parent company's $1 million donation, even though it was widely covered by many other news outlets and was widely pilloried by Dems as proof that Fox is a wholly owned subsidiary of the GOP. By running the ad during O'Reilly's show, Fox's most watched program, Media Matters hopes to bring to Fox viewers' atttention what Fox News mostly wouldn't:

The ad reports the News Corp. donation in straightforward fashion, with no attack on Fox, in order to make it tougher for Fox to refrain from running it. If the network does turn it down, of course, that could earn the ad some free coverage, keeping the story about the donation going.

Damned if Fox does and damned if they don't. Gotta love that "fair and balanced".

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